Terms and Conditions

These Terms and Conditions ("T&C") is an electronic record governed by the Information Technology Act, 2000 ("IT Act, 2000"), the applicable rules thereunder and the provisions pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000 and are a legally binding document, governing Your use of Our seller application ("Pincode"), for mobile and handheld devices, on Our platform (the "Platform"). Pincode is a technology platform which facilitates requests for goods and/or services placed by a customer/end user on the buyer application, via the Open Network for Digital Commerce ("ONDC") and relays the same to all Merchant(s) selling the specific goods and/or services requested for. Pincode is owned and operated by Pincode Shopping Solutions Private Limited (Formerly PhonePe Shopping Solutions Private Limited and PhonePe Payment Technology Services Private Limited), a private limited company incorporated under the Companies Act, 2013. For the purpose of these T&Cs, wherever the context so requires, "Seller(s)", "Merchant(s)", "You", "you", "Your", "your", "Yourself" shall mean any natural or legal person or entity who has agreed to become a Seller on Pincode by providing registration data while registering on Pincode as a registered user using any computer system, phone or handheld device. The terms "We", "we", "Us", "us", "Our" or "our" shall mean Pincode Shopping Solutions Private Limited. Your transactions on Pincode and usage of features therein is governed by these T&Cs including the applicable ONDC policies which are available on Pincode, notifications and communications sent to You on Pincode which are incorporated herein by way of reference. Accessing, browsing, or otherwise using Pincode indicates your agreement with these T&Cs.

Pincode Services

Transactions on Pincode are enabled between buyers/end customers placing orders on a buyer application ("Buyers") and Sellers dealing in various categories of goods and services, via ONDC ("Pincode Services"). Subject to Your compliance with these T&Cs, You are granted a royalty-free, non-assignable, non-licensable, revocable, limited, and non-exclusive license to use Pincode and Pincode Services. We shall also facilitate collection of payments for the transaction/(s) between You, the Buyers, the Buyer App and Logistic Partners. You will receive orders for goods and/or services ("Orders") on Pincode, based on the inventory listed by You on Pincode, from Buyers through the buyer application ("Buyer App") on which Buyers place their Orders. If required by You, We may facilitate delivery of such Orders or completion of tasks at select localities of serviceable cities across India ("Delivery Services") by connecting third party service providers i.e., pick-up and delivery partners ("Logistic Partner") who will be responsible for providing the pick-up and Delivery Services initiated by You. You agree that for both Pincode Services and Delivery Services, We are merely acting as an intermediary between the Sellers and Buyers and/or Logistic Partners and Buyers/Sellers.

Seller Eligibility

Use of Pincode is available only to persons who can form legally binding contracts under the Indian Contract Act, 1872. We reserve the right to terminate Your registration and/or refuse You access to Pincode if it is brought to Our notice or discovered that You are not eligible to enter into agreements. If You register as a business entity, You represent that You are duly authorised by the business entity to accept these T&Cs and You have the authority to bind the business entity to these T&Cs.


We retain an unconditional right to modify or amend these T&Cs. You can access the latest version of these T&Cs at any given time on Pincode and are encouraged to regularly review the same. Your continued use of and access to Pincode shall be Your consent to such changes. In the event the modified T&Cs are not acceptable to You, You should discontinue use and accessing Pincode.

Access to Pincode Services

We will do Our utmost to ensure that availability of Pincode will be uninterrupted and that transmissions will be error-free. However, due to the nature of the internet and third-party intervention/services being provided, this cannot be guaranteed. Also, Your access to Pincode may also be occasionally suspended or restricted for any reason whatsoever, including but not limited to repairs, maintenance, or the introduction of new facilities or services at any time without prior notice.

Privacy and Information Security

Please review our Privacy Policy ("Privacy Policy") which governs how We processes your personal information and Your visit to Pincode, to understand Our practices.

Seller covenants and warrants to the Pincode that:

  • It shall ensure administrative, physical and technical safeguards to protect the security and secrecy of personal information and shall not use it in a manner that harms an individuals rights and freedom or infringes their privacy in any manner.
  • It shall comply, with and have adequate measures in place to ensure that it and its staff complies with applicable data protection laws, circulars, rules, and regulations governing processing of personal information including but not limited to the provisions and obligations contained in the Information Technology Act, 2000, and Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011, ONDC policies and guidelines as amended from time to time.
  • It shall monitor the security practices, control processes and checks in place in respect of the personal information on a regular basis and disclose any breaches immediately without delay, in writing to Pincode and in any case within 06 hours from becoming aware of such breach in such security practices, control processes and checks in place.

Your Account and Registration Obligations

You will be able to access Pincode and avail Pincode Services after completing the onboarding process which shall be through an Application Program Interface ("API") integration with Pincode or in such other manner as may be informed by Us from time to time. In the course of Your use of Pincode, You agree to furnish Your details and information as requested by Us from time to time. You agree and accept that as on the date of Your registration on Pincode and otherwise during your use of Pincode Services, the information provided by You is complete, accurate and up to date. In the event of any change to such information, You shall be required to promptly inform Us of the same, in writing. You acknowledge and accept that We have not independently verified the information provided by You and shall in no way be responsible or liable for the accuracy, inaccuracy, obsolescence, or completeness of the same. If You provide any information that is untrue, inaccurate, obsolete or incomplete, or We have reasonable grounds to suspect that such information is untrue, inaccurate, obsolete or incomplete, We reserve the right to suspend or terminate Your Account (defined below) and refuse any and all current or future use of Pincode (or any portion thereof) at any time.

Specific products

Based on market analysis conducted by Us, We may make recommendations to the Sellers from time to time on specific products and the quantities thereof, from the entire range/collection that are to be displayed, advertised, and offered for sale by the Seller through Pincode. The Seller shall make its final decision on the products and their quantities to be displayed on Pincode on the basis of such recommendations. Notwithstanding the foregoing, We have the right to refuse to display, or withdraw from Pincode, any product for sale on Pincode. The products offered for sale by the Seller are either manufactured by the Seller or are sourced/ purchased by the Seller from third party suppliers/manufacturers ("Suppliers"). In the event the Seller purchases the products from the Supplier(s), the Seller hereby represents and warrants that they are authorised to sell the products sourced therein.

Seller Conduct

You irrevocably agree that:

  • You shall not, and You will not encourage, assist, or authorize any other person to copy, modify, reverse engineer, decompile or disassemble, or otherwise tamper with, Pincode software, whether in whole or in part, or create any derivative works from or of Pincode software.
  • You will not tamper with or otherwise interfere or attempt to interfere in any manner with the functionality or working of Pincode.
  • You will not use the account for purposes which are illegal or unauthorized by Us.
  • You shall not attempt to gain any unauthorized access to any portion or feature of Pincode, Our software systems, other systems, networks connected to Pincode, server, computer, network, or the services offered on or through Pincode by hacking, password mining, or any other illegitimate means.
  • You will not use, copy, license, remove, obscure, or alter any logo, trademark, or other intellectual property or proprietary right designation appearing on or contained within Pincode.
  • You will not systematically, or otherwise, extract/ or reutilise parts of the contents of Pincode. In particular, You shall not utilise any data mining, robots, or similar data gathering and extraction tools to extract for reutilisation of any substantial parts of Pincode.
  • You shall use Pincode solely for purposes of enabling You to use the Pincode Services as provided by Us, and as permitted by these T&Cs.
  • You shall not incorporate any portion of Pincode into Your own programs or compile any portion of it in combination with Your own programs, transfer it for use with another service, or sell, rent, lease, lend, loan, distribute or sub-license Pincode software or assign any rights to Pincode software in whole or in part.
  • You shall not share, copy, or provide access to any third party to any information or data provided to You by Pincode for any reasons whatsoever. All data and information provided to You through Pincode Our sole property. If any information or data is provided by the Seller through the use of Pincode, We shall have the right to retain and use the information or data and Seller shall have no objection to the same. Solely to enable Us to use the information, You provide Us with and so that We do not violate any rights You might have in Your information, You agree to grant Us a non-exclusive, worldwide, perpetual, irrevocable, royalty-free, and sub-licensable (through multiple-tiers) right to exercise the copyright, publicity or database rights or any other rights You have in Your information for any current or future promotional or advertising related activities and any business purposes of Ours.
  • You shall not send, use or reuse any material that is illegal, offensive, (including but not limited to material that is sexually explicit or which promotes racism, bigotry, hatred or physical harm), abusive, harassing, misleading, indecent, defamatory, disparaging, obscene or menacing; or in breach of copyright, trademark, confidentiality, privacy or any other proprietary information or right; or is otherwise injurious to third parties; or objectionable or otherwise unlawful in any manner whatsoever; or which consists of or contains software viruses, political campaigning, commercial solicitation, surveys, pyramid schemes, chain letters, mass mailings or any "spam".
  • You shall not engage in advertising or solicitation of other Sellers on Pincode to buy or sell any product or service, including but not limited to products or services related to what is displayed on Pincode. It shall be a violation of these T&Cs to use any information obtained from Pincode in order to harass, abuse, or harm Buyers or contact, advertise and sell to or solicit persons other than those who have chosen to buy from You. You understand that We have the right at all times to disclose any information (including the identity of the persons who have provided information or material on Pincode) as necessary to satisfy any law, regulation, or governmental request. This may include, without limitation, disclosure of the information in connection with the investigation of an alleged illegal activity or its solicitation and / or response to a lawful court order or subpoena. In addition, We can (and You hereby expressly authorise Us to) disclose any information about You to law enforcement or other government officials as We, at Our sole discretion, deem necessary or appropriate in connection with the investigation and / or resolution of possible crimes, especially those that may involve personal injury. We reserve the right, but has no obligation, to monitor the materials posted on Pincode. We shall have the right, at Our sole discretion, to remove any content that violates or is alleged to violate any applicable law or either the spirit or letter of these T&Cs. Notwithstanding this right, You remain solely responsible for the content of the material You post on Pincode and Your independent communication with the Buyers and other sellers, regardless of form. In no event shall We assume or have any liability for any content posted on Pincode or claims, damages, or losses resulting from its use and / or appearance of it on Pincode. You hereby represent and warrant that You have necessary rights to all the content You provide and that such content shall not infringe any proprietary or other rights of third parties or contain any misleading, libellous, tortious, or otherwise unlawful information.
  • It is possible for other users (including unauthorised persons or 'hackers') to post or transmit offensive or obscene material on Pincode and that You may be involuntarily exposed to such material. It is also possible for others to obtain personal information about You due to Your use of Pincode and use such information to harass or injure You. We do not approve of such unauthorised uses but by using Pincode, You acknowledge and agree that We are not responsible for the use of any personal information that You publicly disclose or share with others on Pincode. Please carefully select the type of information that You publicly disclose or share with others on Pincode.
  • We shall have all the rights to take necessary action and claim damages that may occur due to Your involvement / participation in any way on Your own or through group(s) of people, intentionally or unintentionally, in DoS (denial of service) / DDoS (Distributed Denial of Services).
  • We and / or Our affiliates may from time to time in partnership / association with its partners and / or third-party sponsors, organise / enable promotional campaigns on Pincode for benefits of the Buyers / Sellers. Partners / third party sponsors may prescribe certain objective qualifying criteria to identify Sellers who will be eligible for the benefits of the campaign. All Sellers who qualify based on the objective criteria provided by such sponsors of the campaign will be auto opted-in and be able to obtain the benefits of such promotional campaigns. In the event any Seller does not qualify based on the objective criteria, Sellers may choose to participate in such campaigns by expressly opting-in for them. In the event a Seller opts in for such promotional campaigns they will be subject to the terms of such campaign, run and governed at Our discretion and guidelines. Please refer to the campaign communication / notifications for more details, as may be communicated to You from time to time.
  • You shall strictly comply with all policies shared by Us for ethical working and shall not form any form of cartel or similar arrangement to influence price or sale on the Platform in any form or manner whatsoever.
  • You shall ensure that the personal data of Buyers is used only for the purpose of the transaction and as per the authorisation received from Us/Buyer. The personal data shared with the Seller should be kept confidential and secure based on best practices of information security and should be deleted post the warranty period.
  • You will not probe, scan or test the vulnerability of Pincode, or any network connected to Pincode, nor breach the security or authentication measures on Pincode or any network connected to Pincode.
  • You shall at all times ensure full compliance with the applicable provisions of the Information Technology Act, 2000 and rules thereunder as applicable and as amended from time to time and also all applicable domestic laws, rules and regulations (including the provisions of any applicable Exchange Control Laws or Regulations in force) and International Laws, Foreign Exchange Laws, Statutes, Ordinances and Regulations (including, but not limited to GST, Income Tax, Custom Duty and Local and Central Levies) regarding Your use of Pincode. You shall not engage in any transaction in an item or service, which is prohibited by the provisions of any applicable law including exchange control laws or regulations for the time being in force.
  • You shall ensure that the products You want to list on Pincode for sale are permissible for such a sale and are not prohibited or restricted per one or many conditions imposed by the extant laws of the land, Our Prohibited and Restricted Items Policy, or other policies belonging to Us or ONDC policies / Indian laws.
  • You shall not mislead and misguide the Buyer by posting false reviews for Your own products and /or service's quality and features pretending as a Buyer/consumer on Pincode. The products/ services offered on Pincode shall be consistent with actual quality and features of the products/ services as shown on Pincode. If in case Your products and / or services are defective, deficient, adulterated or spurious, or if the products and / or services are not of the features as advertised or delivered late from stated delivery schedule, You shall provide benefits of refund, return/ replacement, exchange, warranty or guarantee in line with the relevant clauses of these T&Cs.
  • You shall form a Consumer Grievance Redressal Mechanism to resolve the consumer/Buyer disputes whenever referred by Pincode. You shall display all Your details such as Your company's/ firm's name, geographic address, customer care details, consumer's review for the product/ services listed & other info, if any. In case Your products are imported whether by You or from someone else, You will provide the details such as name and complete address as "Imported by".

Our Disclaimers

You expressly understand and agree that, to the maximum extent permitted by applicable law:

  • Pincode is only a Platform, operating on ONDC, that can be utilised by You to reach a larger customer base to sell items or services. We only provides a Platform for communication, and it is agreed that the contract for sale of any products or services shall be a strictly bipartite contract between You and the Buyer which includes all commercial / contractual terms such as price, shipping costs, payment methods and terms, date, period, and mode of delivery, and warranties and after-sales services related to products and services. We do not determine, advise, have any control, or in any way involve itself in the offering or acceptance of such commercial / contractual terms between You and Buyers.
  • We do not make any representations or warranties regarding specifics (such as quality, value, and saleability) of the products or services proposed to be sold, offered to be sold or purchased through Pincode. We do not implicitly or explicitly support or endorse the sale or purchase of any products and / or services through Pincode. We accept no liability for any errors or omissions of third parties in relation to the products and services. Pincode is merely facilitating transaction between You and the Buyer on ONDC and does not guarantee that You and Buyers concerned will perform transaction(s) concluded on Pincode. We are not responsible for unsatisfactory or delayed performance of services, damages, or delays as a result of items which are out of stock, unavailable, or back-ordered.
  • We do not make any representations or warranties regarding item-specifics (such as legal title, creditworthiness, identity, etc.) of the Buyers. You are advised to independently verify the bona fides of any particular Buyer You choose to deal with on Pincode and use Your best judgement in that regard.
  • We do not at any point in time during a transaction between You and a Buyer through Pincode come into or take possession of the products or services offered by You, gain title to or have any rights or claims over the products or services offered by You to the Buyer.
  • You release and indemnify Us and / or any of its employees, officers and representatives from any cost, damage, liability, or other consequence of the actions of the Buyers who connect to You via Pincode and specifically waive any claims that You may have in this behalf under any applicable law. You may find other user's information to be offensive, harmful, inaccurate, or deceptive. Please use caution and practise safe trading when using Pincode. Please note that there may be risks in dealing with underage persons or people acting under false pretence.


As a registered Seller, You shall list item(s) for sale on Pincode in accordance with these T&Cs and other policies which are incorporated by way of reference herein. You must be legally eligible to sell the item(s) You list for sale on Pincode and must have all the necessary licences and permits required for such sale. You must ensure that the listed items do not infringe upon the intellectual property, trade secret or other proprietary rights or rights of publicity or privacy rights of third parties. Listings may only include text descriptions, graphics, pictures, or videos that describe Your item for sale. All items must be listed in an appropriate category on Pincode. All listed items must be kept in stock for successful fulfilment of sales. If the item description does not match the actual condition of the item, You agree to refund any amount that You may have received from the Buyer. We reserve the right to restrict the selling of products originating from certain countries. You agree when multiple sellers sell the same product through multiple or similar product page views, We reserve the right to combine and present the best product data to ensure best customer experience. For Sellers selling goods which fall under the food and nutrition category, Seller shall adhere to the minimum balance shelf-life norms as provided in FSSAI E-Commerce regulations and timely amendment thereof.

Content Posted on Pincode

All text, graphics, Seller interfaces, visual interfaces, photographs, trademarks, logos, messages, emails, billboard postings, profiles, opinions, images or other material or information (collectively "App Content") are third-party generated App Content and We have no responsibility or liability over such third-party generated App Content as We are merely an intermediary for the purposes of these T&Cs. Except as expressly provided in these T&Cs, no part of Pincode including the App Content may be copied, reproduced, republished, uploaded, posted, publicly displayed, encoded, translated, transmitted or distributed in any way (including 'mirroring') to any other computer, server, website or other medium for publication, distribution or any commercial enterprise without Our prior written consent. You shall be responsible for the App Content posted or transmitted on Pincode by You. The App Content will become Our property and You grant Us the worldwide, perpetual, royalty free and transferable rights in such content. We shall be entitled to, consistent with Our Privacy Policy as adopted in accordance with applicable law, use the App Content or any of its elements for any type of purpose forever, including, but not limited to, promotional and advertising purposes in any media, whether now known or hereafter devised or the creation of derivative work. You agree that any content You post may be used by Us, consistent with these T&Cs, and You are not entitled to any payment or other compensation for such use.


Grocery sellers will be charged a fees of 9% plus applicable taxes on the total order value for orders with delivery managed by Pincode (either itself or through its logistics partners). If delivery is managed and done by Sellers, the fees will be replaced with 4% plus applicable taxes. The commercials may change based on mutual agreement between the parties in writing or over email.


All payment received by Us, on behalf of the Seller, either directly from the Buyer(s) or via the Buyer App, shall be settled to on the timelines as mutually agreed between Pincode and the Seller in writing. The timelines as agreed may subject to change, with prior intimation of the same to You.

Goods and Services Tax

  • GST on goods sold by You
    You shall ensure full compliance with the provisions of the Integrated Goods and Services Tax ("IGST"), the Central Goods and Services Tax ("CGST") and the Union Territory Goods and Services Tax ("UTGST") or the State Goods and Services Tax ("SGST") in respect of the Orders supplied by You. It is Your responsibility to charge appropriate Goods and Services taxes on the Orders affected and remittance of the same to the Government. We shall not be responsible for any deficiency and / or omission on Your part.
  • GST on e-commerce transactions facilitated through Pincode
    Pursuant to the tax collection at source provisions under IGST, CGST and / UTGST or SGST, Pincode would act as e-commerce operator for purpose of GST laws and accordingly would collect tax collection at source at applicable rates on net value of taxable supplies made through the platform and remit to the appropriate Government. In case of any mismatches on account of tax collection at source, You shall be required to provide all relevant information to Us to correspond with the relevant authorities and also in case of any liability accruing on account of omission, it shall be Your obligation to pay such deficit. You shall be required to provide the corresponding Harmonised System Nomenclature ("HSN") code number for every product listing. In the event that You do not provide the HSN code number, that particular product will be delisted, and You will no longer be able to sell the product on Pincode. You shall also be required to provide Your GSTIN, without which We will not be able to raise an invoice on You. In the event that You do not provide Your GSTIN number, transactions on Your account will be blocked and Orders will not be processed on Your account.

    In case of specified categories of sellers/ services, GST law mandates the Platform to comply with the GST requirements with respect to issuance of invoices on the customers, collecting and remittance of GST, disclosure of such supply in the GST returns, deeming the Platform to be the supplier liable to pay tax on such supplies, on behalf of the sellers. In case of such specified categories of sellers/ services, You agree to provide such information as may be required for Pincode to comply with the GST law and ensure compliances.
  • GST on fees payable to Pincode
    In consideration of the Services provided by Pincode under this Agreement, You shall pay to Us, the Fee which will include our Fee and other consolidated charges which may be charged with regards to the transaction facilitated by Us, which may include charges of other participants like the Buyer APP and ecosystem participants of ONDC. All invoices raised will be towards consideration plus any applicable Goods & Services Tax applicable taxes.

    In order to raise a tax invoice, You shall provide your legal name, address, GST registration number along with GST registration certificate and any other details that Pincode may require.


  • TDS on e-commerce transactions facilitated through Pincode
    Pincode will act as the e-commerce operator for purpose of income tax compliances and accordingly shall deduct tax at source as applicable and required by law on the amount payable to You, except to the extent You provide a certificate of exemption/ reduced tax withholding. Pincode shall remit the taxes deducted at source to the tax authorities and enable you to claim a tax credit by providing tax deduction certificate within timeline as prescribed under law.
  • TDS on fees payable to Pincode
    Further, as Pincode will be retaining the fee when remitting the amount to You, You shall remit the taxes deducted at source on fee as applicable and required by law, subject to nil/ reduced tax deduction certificate provided by Pincode. Pincode will reimburse You the amount of taxes deducted at source, on receipt of quarterly tax deduction certificate within timeline as prescribed under law.

Refund, Cancellation, Return and Exchange

If in case Your products / services are defective, deficient, adulterated or spurious, or if the products or services are not of the features as advertised or as agreed to or delivered late from the stated delivery schedule, You shall provide benefits of refund, return / replacement, exchange and cancellation for the products / services listed on Pincode.

You shall ensure that your refund, cancellation and exchange policy is clearly mentioned on Pincode and the same is available to the customer both before and after availing the Order(s).

All customer/end user refund, exchange or cancellation claims should be dealt with by You in accordance with Your standard refund, exchange or cancellation policies. You understand and agree that Pincode is merely an intermediary, facilitating transactions between You and the customer and will not be liable for any refund, cancellation or exchange claims on your behalf and You will indemnify and hold Us harmless, in relation to any such claims.

Compliances under The Legal Metrology Act and Legal Metrology (Packaged Commodities) Rules 2011 ("LM (PC) Rules") as amended and if substituted from time to time.

Your products listed on Pincode has to comply with the Legal Metrology Laws, labelling requirements, and the LM (PC) Rules, 2011. You shall be responsible for displaying all the product's label declarations on Pincode as required under Rule 6 (1) of LM (PC) Rules for the consumer's review. If there is any non-compliance by You in regard to Your product, which get listed on Pincode, You shall be solely responsible and liable for the legal repercussions.

We do not assume any responsibility for the proceedings undertaken by an aggrieved Buyer / consumer against the Seller in the event of a non-adherence. You shall indemnify and shall keep Us indemnified for all the direct and indirect losses, damages, fines, penalties, etc., incurred / suffered by Us and or as and when imposed by any government offices / authorities due to commission of unlawful act or non-commission of lawful act, negligence act by You in regards to Your products listed on Pincode.


Seller agrees that it will be in full compliance with Our Global Anti-Corruption Policy (the "Policy", available at https://www.phonepeethics.com/content/phonepe-ethics/en_us.html) and all applicable anti-corruption laws and regulations. Seller must obtain prior written authorization from Us before Seller engages any subcontractor to perform any services under these T&Cs requiring interaction with any government official on Our behalf. If for any reason, the Seller proposes to materially change ownership or management or its current shareholders or partners transfer control of the Seller to a third party or a third party assumes control of the Seller, the Seller must notify Us within thirty (30) days of such change in writing. In such cases, Seller may be resubmitted through Our due diligence and approval procedure for third-party intermediaries.


We shall have the right to inspect and audit the Seller's records and premises / place of business through itself or through Our approved third-party testing agencies. Cost of such an audit shall solely be borne by Us unless the audit reflects discrepancy in Seller accounts / non-compliance with Our Seller policies, in which case the cost of audit shall be borne by the Seller.


Without limiting other remedies, We may limit Your activity, immediately remove Your information, warn other users of Your actions immediately, temporarily / indefinitely suspend / terminate / block Your account and / or refuse You access to Pincode, or put Your account on hold, in the event of, including but not limited to, the following:

  • if You breach these T&Cs, Privacy Policy, or other policies such as Prohibited & Restricted Item Policy etc.;
  • if it is believed that Your actions may cause legal liability for You, other users, or Us; or

We may at any time, at Our sole discretion, reinstate suspended Sellers. A Seller that has been suspended or blocked may not register or attempt to register with Us or use Pincode (through itself or any other entity or legal form) in any manner whatsoever until such time that such a Seller is reinstated by Us. Notwithstanding the foregoing, if You breach these T&Cs or other rules and policies, We reserve the right to recover any amounts due and owed by You to Us and take strict legal action, including but not limited to a referral to the appropriate police or other authorities for initiating criminal or other proceedings against You.

Access to Pincode, Accuracy and Security

We do not warrant that Pincode will be compatible with all hardware and software which You may use. We shall not be liable for damage to, or viruses or other code that may affect, any equipment (including but not limited to Your mobile device), software, data or other property as a result of Your download, installation, access to or use of Pincode or Your obtaining any material from, or as a result of using, Pincode. We shall also not be liable for the actions of third parties. We do not represent or warrant that the information available on Pincode will be correct, accurate or otherwise reliable. Your access to and use of the Pincode Services may be suspended for the duration of any anticipated, unanticipated, scheduled, or unscheduled downtime, maintenance, system updates, malfunction, or other unavailability of any portion or all of the Pincode Services for any reason, including as a result of power outages, system failures or other interruptions. We may also be entitled but not obligated, without any liability to You, to suspend access to any portion or all of the Portal at any time on a system-wide basis for scheduled downtime to permit Us to conduct maintenance or make modifications to Pincode or in the event that We determine that it is necessary or prudent to do so for legal or regulatory reasons. In case of an information security incident, You shall inform Us about the breach within 6 hours and shall cooperate fully with Us in efforts to mitigate or rectify such information security incident. You shall thoroughly investigate any use or disclosure of Our confidential data of which You are aware. You shall bear all costs associated with resolving a security incident.

Seller Declarations

You hereby represent, warrant, covenant and undertake to ensure that You have obtained and shall continue to maintain in force all licences, registrations, permissions, authorisations, certifications, compliances and permits needed to manufacture, import, store, display, exhibit for sale, advertise, distribute, market, supply and sell the respective products on Pincode, under applicable laws, legislations, notifications, notices, circulars, orders, directions, clarifications, advisories, etc. (now in effect or introduced in future) as amended from time to time, including but not limited to the following:

  • Sale of cosmetics:
    You hereby undertake to ensure that You shall comply with the provisions of the Cosmetics Rules, 2020. You shall comply with such further requirements, if any, as may be specified, by the Government of India, under the Act and the Rules, made thereunder. For all times during which You may advertise, distribute, market, supply or sell the products on Pincode, the above representation, warranty, covenant, and undertaking remains true and correct in all respects. At all times You shall ensure that listings on Pincode do not include prescribed medicines under cosmetics verticals in any form or manner whatsoever, as the same will be considered as irreparable breach for Us. You hereby also undertake to ensure every cosmetic manufactured / imported by You for sale or for distribution in India shall conform to the standards laid down by the Bureau of Indian Standards as referred to in the Ninth Schedule. You declare that no cosmetic manufactured / imported by You has been tested on animals. You shall inform Us, in case of any change in respect of labelling or composition or testing of licensed product or its specifications within 15 (fifteen) days along with an undertaking that products comply with standards laid down by the Bureau of Indian Standards as referred in the Ninth Schedule. The substances used in the formations of every cosmetic manufactured / imported by You for sale or for distribution in India shall conform to the standards laid down as per IS4707-under part1 and part 2 of the Tenth (X) Schedule.
  • Products containing plastic
    You shall conform with the provisions of the Plastic Waste Management Rules, 2016, as amended from time to time and the Environment (Protection) Act, 1986, as amended from time to time. You have obtained and shall continue to maintain in force all certificates and authorisations, provisional certificates wherever required under applicable laws for lawful sale of the products.
  • Drugs and Allied products
    You shall conform with the provisions of the Drugs and Cosmetics Act, 1940, The Medical Devices Rules, 2017, The Drugs Price Control Order, 1995, Drugs & Magic Remedies (Objectionable Advertisement) Act , 1954 and rules made there under, Poison Act, 1919, Narcotic Drug & Psychotropic Substance Act, 1985, Pharmacy Act, 1948, Pharmacy Practice Regulation, 2015, in each case, as amended from time to time through amendments, notifications, clarifications, etc. You shall comply with all the conditions imposed on the manufacturer or importer for the manufacture/imports as required under the provisions of the Acts & rules there under. You shall desist Yourselves from promoting misbranded, counterfeit, spurious products. You shall comply with such further requirements, if any, as may be specified, by the Government of India, under the Act and the Rules, made thereunder.
  • Food products
    You shall conform with the provisions of the Food Safety and Standards Act, 2006, Food Safety and Standards (licensing and registration of food business), Regulations, 2011 including all applicable regulations made thereunder, in each case, as amended from time to time. You further represent and warrant that:
    • The FSSAI licence number granted to You by the Food Safety and Standards Authority of India ("FSSAI Licence") is indicated by You on Pincode.
    • Legible and clear picture of the "principal display panel" of pre-packed food shall be made available by You for viewing by Buyers on Pincode, if applicable to the products, except batch number/lot number, best before, expiry date, date of manufacturing packing and MRP;
    • Any food article delivered to the Buyer by You or on Your behalf shall have a shelf life of 30 percent or 45 days before expiry at the time of delivery to the Buyers, or as amended under applicable laws from time to time.
    • All mandatory food information mentioned in the Food Safety and Standards Act, 2006, and the rules and regulations made thereunder shall be made available to Buyers for viewing without charging supplementary costs and shall be made available before the purchase is concluded.
    • No misleading information/false claims to the product or misleading images of food products are/shall be made available by You;

You acknowledge that We have relied on this undertaking and that any breach thereof will cause irreparable harm to Us and You unconditionally undertake to make good and hold Us harmless against any breach thereof immediately upon request, from time to time, without protest or demur. Further, You shall immediately notify Us, in writing, upon the lapse of any necessary certificates or authorisations and/or in case of receipt of any order, demand, warrant or document or any regulatory action with respect to such certificates / authorisations. In the event the relevant authority demands any certificate from Us, You shall provide a copy of the said certificate to Us at the earliest. Any delay in producing the certificate / absence of a certificate that leads to any loss / penalty to Us shall be recovered from the Seller.

Prohibited Seller Activities

  • Advertising, exhibiting, representing, publishing, pronouncing, listing, delivering, exposing for sale, offering to sell, or selling counterfeit/ fake products and/or engaging in any kind of infringement or disparagement of intellectual property rights.
  • Inadequate/ incomplete documents including Non-submission or submission of fake invoices or brand authorisation certificate or any other required document.
  • Offering to sell or selling above MRP or / and, any kind of misrepresentation of MRP.
  • Offering to sell or selling 'Not for sale' products.
  • Selling products with 'warranty' not applicable in India.
  • Advertising, exhibiting, publishing, representing, listing, delivering, exposing for sale, offering to sell, or selling products which are banned as per "Banned Product List" including illegal or prohibited products as per Applicable Laws or regulated products without license(s) from proper authority(ies).
  • Offering to sell or selling expired FMCG products or products containing prohibited/ restricted material under law in force.
  • Seller or any one, acting on behalf of Seller is involved in buying the product(s) listed by the Seller itself.
  • Misrepresenting Seller's identity by non-submission or submission of fake/ forged/ invalid documents like PAN/ TIN/ CST/ Service Tax, Bank A/c, TAN, cheque, or any other document related to Seller's identity.
  • Indulging directly or indirectly in sale/ purchase/ cancellations/ returns or any other activity to:
    • manipulate its own or other seller's rating
    • to restrict competition
    • to fulfil any other malafide intention
    • to engage in bulk buying/Selling activities to create abusive arbitrage of any kind & mis-declare this as self-consumption.
  • Dealing in inferior quality products / used product or empty parcels (in case reasonably proven).
  • Seller should refrain from raising fake reimbursement request and excessive or frivolous disputes.
  • Any other unethical/ unlawful activity affecting the goodwill and reputation of Pincode or its users.

Intellectual Property Rights

Pincode, including but not limited to, all text, videos, graphics, user interfaces, visual interfaces, sounds and music (if any), artwork and computer code (and any combinations thereof) (collectively, the "Pincode Content") on Pincode is licensed to Us and the design, structure, selection, coordination, expression, look and feel and arrangement of such Pincode Content is protected by copyright, patent and trademark laws, and various other intellectual property rights. Our and/or Pincode name and logo and all related product and service names, design marks and slogans are the trademarks, logos, or service marks (hereinafter referred to as "Marks") are Our exclusive property. No trademark or service mark license is granted in connection with the materials contained on Pincode. Access to Pincode does not authorize anyone to use any Marks in any manner. Marks displayed on Pincode, whether registered or unregistered, of Us or others, are the intellectual property of their respective owners, and We shall not be held liable in any manner whatsoever for any unlawful, unauthorized use of the Marks, other graphics, logos, page headers, button icons, scripts, and service names are trademarks or trade dress of Us or Our affiliates. We and Our affiliates' trademarks and trade dress may not be used in connection with any product or service that is not Ours or Our affiliates' as applicable, in any manner that is likely to cause confusion among users, or in any manner that disparages or discredits Us or its affiliates. All Pincode Content and layout is the sole property of Us, Our affiliates or Our parent company and is protected by laws of India and other international copyright, authors' rights, and database right laws. We and Our Suppliers and licensors expressly and exclusively reserve all the intellectual property rights in all text, programs, products, processes, technology, content, software, and other materials, which appear on Pincode, including its looks and feel. No right, title or interest in any downloaded materials or software is transferred to You as a result of any such downloading or copying, reproducing, duplicating, republishing, posting, transmitting, distributing, or modifying, in any manner whatsoever.

Indemnification and Limitation of Liability

You shall indemnify and hold Us, Our entities, Our parent company, licensee, affiliates, subsidiaries, group companies (as applicable) and their respective officers, directors, agents, and employees ("Indemnitees"), harmless, from any claim or demand, or actions including reasonable attorneys' fees, made by any third party or penalty imposed due to or asserted against or incurred by the indemnitees that arise out of, result from, or may be payable by virtue of, any breach or non-performance of any representation, warranty, covenant or agreement made or obligation to be performed by You pursuant to these T&Cs and/or the Privacy Policy. Further, You agree to hold the Indemnitees harmless against any claims made by any third party due to, or arising out of, or in connection with, Your use of Pincode, any misrepresentation with respect to the data or information provided by You, Your violation of these T&Cs and/or the Privacy Policy, Your violation of applicable laws, or Your violation of any rights of another, including any intellectual property rights. In no event shall We and Our directors, officers, partners, consultants, agents, and employees and its third-party partners, be liable to You or any third party for any special, incidental, indirect, consequential, or punitive damages whatsoever, arising out of or in connection with Your use of or access to Pincode or content on Pincode.

Governing Law and Jurisdiction

These T&Cs shall be governed by and constructed in accordance with the laws of India without reference to conflict of laws principles and disputes arising in relation hereto shall be subject to the exclusive jurisdiction of courts at Bangalore, India.

Grievance Redressal Mechanism

For any order related issue, You may first reach out to Us via chat support on Pincode for real time basis resolution. You may also register a complaint on https://support.phonepe.com and We will strive to resolve Your order related grievance within the timelines prescribed under applicable laws. If You still have any grievances, or complaints or concerns with respect to Pincode or order or are not satisfied with the resolution, or the Services, You can contact Our designated Grievance cum Nodal Officer on the contact details provided hereunder:
Principal Nodal Officer - Sinu Sudhakar
Nodal Officer - Neha Saboo
Phone: 080-68727374 / 022-68727374
Webpage: grievance.phonepe.com
Address: Office-2, Floor 4,5,6,7, Wing A, Block A, Salarpuria Softzone, Service Road, Green Glen Layout, Bellandur, Bengaluru, Karnataka-KA, Pin- 560103
Working hours: Mon-Fri 10 am to 7 pm

Our Grievance Officer shall endeavour to acknowledge the User grievances, or complaints or concerns with respect to Pincode, the content, or the Services, within 48 hours of receipt and shall endeavour to redresses the same at the earliest and in no event later than 30 (thirty) days of receipt of such request. By lodging a complaint or grievance, You agree to provide complete support to the Grievance Officer and such reasonable information as may be sought by them from You.


We and Our entities may communicate with You on the contact information that You may have provided to Us during the course of Your engagement, including but not limited to signup, transacting, or availing any third-party products or services on Pincode. We will send You communication alerts via emails or SMS or push notifications or via other progressive technology. You also agree that there can be disruption in communications due to factors that are not under Our control, including but not limited to Your Phone being switched off, incorrect email address, network interruptions. You agree not to hold Us liable for non-delivery for any alert or any loss suffered by You due to delay, distortion or failure of communication. You further acknowledge that You are responsible for the contact details shared with Us and shall update Us on any change on Your contact details. You authorize Us to contact You and communicate with You for any of Our Service or Offer(s). We may use third party service providers to send alerts or communicate with You. You authorize Us and Our entities to override the DND settings to reach out to You over calls, SMS, emails, and any other mode of communication.

General Provisions

  • Notice: All notices from Us will be served by email to Your registered email address or by messaging app on the registered mobile phone number or by general notification on Pincode. Any notice given by Us to You through email registered with them or at Your address registered with them shall be deemed received one (1) business day after an email is sent and in case of post, three (3) business days, and, if hand delivered, on delivery. You shall keep Us updated with any changes to Your registered information.
  • Assignment: You cannot assign or otherwise transfer any rights granted hereunder to any third party. Our rights under these T&Cs are freely transferable by Us to its successor or any third party without the requirement of seeking Your consent.
  • Severability: If, for any reason any provision of these T&Cs, or any portion thereof, to be unenforceable, that provision shall be enforced to the maximum extent permissible to give effect to the intent of the parties as reflected by that provision, and the remainder of these T&Cs shall continue in full force and effect.
  • Force Majeure: We and/or Pincode shall not be liable to You for its failure to perform or for delay in providing You access to Your Account or to Pincode or any Services thereof, to the extent such failure or delay results from causes beyond its reasonable control, including, without limitation, acts of God, fires, explosions, wars or other hostilities, insurrections, revolutions, strikes, labour unrest, earthquakes, floods, pandemic, epidemics or regulatory or quarantine restrictions, unforeseeable governmental restrictions or controls or a failure by a third party hosting provider or internet service provider or on account of any change or defect in the software and/or hardware of Your computer system.
  • Waiver: If You breach these T&Cs and We take no action, We will still be entitled to use Our rights and remedies in any other situation where You breach these conditions.